Want to take part in these discussions?
Vanilla 1.0.3 is a product of Lussumo. More Information: Documentation, Community Support.
Welcome to Diabetes Buddies
|
Hey all,
I am working for a brand consultancy and we have been approached by a glucometers brand to gain an understanding of what the future of packaging will look like in their category. Part of the project is to determine the future impact of specific target audience-related needs on packaging.
Do you have any opinions or points of views on particular meters or pumps, and their respective packaging? For example, do they feel too clinical? Do they reflect the simplicity or functionality of the meter/ pump?
What is your perspective? Any insight is valuable.
Your input is greatly appreciated.
Which on the face of it seems irrelevant to the consumer. Here in GB, we tend to go with what is offered and stick with it as long as it's cheap, reliable, and accurate. A lot of people using NHS meters stick with it because they were given it when they were first diagnosed, and those are the meter readings they supply to their medics.
I had a choice, picked a meter that eventually demonstrated it's readings were in line with my regular 6 monthly independent tests.
But branding... Hmmm. Before I 'bought' it (it was either NHS, which was fiddly, or money-off vouchers) I read the instructions, and went for ease of use. Cheap was a factor, free batteries from the manufacturer, a way of keeping track on my computer with free software, and clear and legible instructions.
One thing that niggle me was that a lot of the extra info referred to the web, and I'm not so so that an older age group would have the access I take for granted. That help?
Minimal packaging is also a plus for me. I have three meters, one at work, one in my bag I always carry and one at home. The meter is brilliant and relaible and does what it's meant to, but came with altogether too much packaging.
1 to 3 of 3